Hairdressers against aids

Hairdressers against aids.

Could the forestalling of HIV infection and AIDS be a comb, lint and blow-dry away? That's the idea behind an innovative new national outreach effort, Hairdressers Against AIDS, which got its found Tuesday at the United Nations in New York City, winning of Dec 1, 2010, World AIDS Day. The initiative - described as "one of the largest HIV/AIDS mobilization campaigns in US history" - has mane dolour giant L'Oreal joining forces with nonprofits such as the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the Global Business Coalition on HIV/AIDS, TB and Malaria (GBC) found it for you. The aim is to empower America's 500000-plus locks stylists to use the relationships they have with millions of clients for salon-based chats on the how, why and what of HIV.

So "Today there is no vaccine," prominent GBC president and CEO John Tedstrom, speaking to 500 hairdressers who'd gathered at the UN for the launch. "there is no cure. We're getting there. But today there is only information enlarge. The more we talk, the more we educate, the more we debar the grow of this epidemic".

And "You'll realize millions of people hearing about HIV from people that they know. They'll be hearing operational time-tested messages about HIV prevention, and they'll be able to take those messages back to their disparaging relationships. And then whether it's a mom talking to her daughter or a girlfriend talking to her boyfriend, it doesn't matter. We'll be able to have an grown-up conversation about HIV and sexual health".

Using hair-care professionals to get fitness messages out to the masses isn't a novel idea. Recent studies have shown, for example, that perfidious men can be motivated by barbershop messages to improve their blood pressure or get educated about their chance for prostate cancer. And the US launch of Hairdressers Against AIDS is just the latest reach of a global HIV awareness effort that's already in place in 30 countries throughout the world.

Hairdressers Against AIDS will before all offer in-depth HIV/AIDS background training to 1,200 "salon educators," relying on the US Centers for Disease Control and Prevention as their peak source for HIV/AIDS message and prevention advice. The salon educators will then send HIV information and resource materials out to about half a million hairdressers nationwide. Christine Schuster, L'Oreal weakness president of cultivation and campaign chair, called the effort an "advocacy program" that will capitalize on salons' key task in communities to help dispel myths, such as the idea that HIV is no longer a significant health threat or that AIDS is now curable.

In fact, the crusade notes that 1,1 million Americans are still living with HIV and every 9,5 minutes another American becomes infected. About one-fifth of those infected are intention to be unaware of their status. "We want to get the chat started," Schuster said, noting that the nation's half-million hairdressers come into touch with an average of 20 million clients per week. "There's no better place to have a conversation than in your townsman salon".

Within its first year, the US campaign hopes to reach upwards of 110 million American salon-goers, one haircut at a time. Outreach started in determined on Wednesday, with all 500 stylists who attended the UN inaugurate headed to Times Square with video cameras to shoot grassroots HIV balk videos. The finished products will be posted on the campaign's Web site, as well as on other communal media forums such as Facebook, to jumpstart the education process.

So "Education is key," said Johnny Wright, a famousness hair stylist involved in the project who counts First Lady Michelle Obama as one of his clients. "As skin of one's teeth stylists we have a vital voice to help educate. So that means talking about using a condom, getting tested, conspiratory your partner's status, knowing your own status, perceptive about the celibacy option if that's appropriate for you. All that needs to be talked about. And I happen it can be very easy for us as hairdressers to communicate all this to our clients" more information. GBC's Tedstrom seconded that notion, profession Hairdressers Against AIDS "a tremendous opportunity to make a big difference".

tag : hairdressers salon million messages clients prevention effort campaign stylists

Post a comment

Private comment



Dr. Alejandra Falto

Новые записи
Новые комментарии
Новые трэкбэки
Архив по месяцам
Форма поиска
RSS ссылка
Формуляр приглашения в блог-друзья

Добавить автора в блог-друзья