Fast-Food Marketing To Children

Fast-Food Marketing To Children.

Parents might uniformity fewer calories for their children if menus included calorie counts or knowledge on how much walking would be required to burn off the calories in foods, a callow study suggests. The new research also found that mothers and fathers were more likely to nearly they would encourage their kids to exercise if they saw menus that detailed how many minutes or miles it takes to squander off the calories consumed "Our research so far suggests that we may be on to something," said study lead originator Dr Anthony Viera, director of health care and prevention at the University of North Carolina Gillings School of Global Public Health.

New calorie labels "may balm adults assemble meal choices with fewer calories, and the effect may transfer from parent to child". Findings from the observe were published online Jan 26, 2015 and in the February print issue of the log Pediatrics. As many as one in three children and teens in the United States is overweight or obese, according to offing information in the study united kingdom. And, past research has shown that overweight children tend to grow up to be overweight adults.

Preventing redundancy weight in childhood might be a helpful way to prevent weight problems in adults. Calories from fast-food restaurants comprise about one-third of US diets, the researchers noted. So adding caloric intelligence to fast-food menus is one tenable prevention strategy. Later this year, the federal sway will require restaurants with 20 or more locations to post calorie information on menus.

The prospect behind including calorie-count information is that if people know how many calories are in their food, it will convince them to originate healthier choices. But "the problem with this approach is there is not much convincing data that calorie labeling absolutely changes ordering behavior". This prompted the investigators to launch their study to better tumble to the role played by calorie counts on menus.

The researchers surveyed 1000 parents of children superannuated 2 to 17 years. The average age of the children was about 10 years. The parents were asked to glance at mock menus and make choices about food they would systemization for their kids. Some menus had no calorie or exercise information. Another group of menus only had calorie information. A third bunch included calories and details about how many minutes a typical full-grown would have to walk to burn off the calories.

The fourth group of menus included information about calories and how many miles it would cart to walk them off. The information about a generic double burger, for instance, illustrious that it had 390 calories and would require 4,1 miles of walking to be burned off. "Some examples of other menu items were grilled chicken salad (220 calories and 2,3 miles), husky french fries (500 calories and 5,2 miles), everyday chocolate milk sway (440 calories and 4,6 miles), and a large regular cola (310 calories and 3,2 miles)".

The researchers found that parents mock-ordered slight less food, calorie-wise, when their menus included the spear-carrier information. With no calorie numbers, they ordered an average of 1,294 calories worth of rations for their kids. When calorie or exercise information was included, parents ordered 1060 to 1099 calories per victuals for their kids, according to the study. Meanwhile, about 38 percent of parents said they'd be "very likely" to egg on their kids to exercise if they saw labels with information about minutes or miles of venture required to burn off calories.

Only 20 percent said they'd be moved to spur on exercise if they just saw calorie numbers alone. While the study findings suggest that including calorie counts or harass amounts might prompt parents to order fewer calories per breakfast for their children, the study has limitations. For one thing, no one actually ordered anything; the investigate scenario was hypothetical. Also, kids weren't part of the study, so it didn't reflect their prog preferences and requests.

So "There are many factors that come into play such as cost, time pressure, marketing and the child's preferences". The desire is that labels with extra information will "provide a simple-to-understand snapshot of calorie pleasure that will make it easier for parents to make healthier choices for themselves and their children in the context of all of these competing factors". Lisa Powell is a form researcher and director of the Illinois Prevention Research Center at the University of Illinois at Chicago School of Public Health.

She mucronulate to previous research that found younger children and teens typically overcome 126 and 309 extra calories, respectively, on days when they devour fast food. "Therefore, the results from this study are encouraging. "They suggest that menu labeling in true activity calories equivalents may be a helpful tool to guide parents to order smaller sliver sizes or less-energy dense food items in fast-food restaurants for their kids.

It is high-ranking to extend this research to test whether the menu labeling would similarly impact adolescents' choices since they society and purchase a significant amount of fast food on their own. More research is already planned. "Next, we will draw back examining the effects of this kind of labeling on real-world food purchasing and physical activity". Researchers also want to know why the most overweight parents appeared to respond more to the labels and order less food for their kids than other parents weight loss bars. "We're not unshakeable why this is, and it merits further investigation".

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